TIM HO WAN
PALMS CASINO RESORT, LV
TIM HO WAN DIGITAL HOLIDAY PROMOTION CAMPAIGN
TIM HO WAN
HOLIDAY MENU PHOTOSHOOT
MY ROLE:
CREATIVE & ART DIRECTION
SOCIAL & DIGITAL CAMPAIGN
PRODUCTION & POST OVERSIGHT
CHALLENGE
Refresh Tim Ho Wan’s digital presence with a more elevated and appetizing visual identity—one that could drive awareness and visitation while staying true to the simplicity of the brand.
CREATIVE APPROACH
We shifted the focus from promotion-heavy graphics to food-first storytelling, letting the craft, texture, and color of each dish do the selling.
A vibrant visual system paired clean compositions with bold color, playful styling, and considered tableware to give Tim Ho Wan a fresher, more contemporary presence across social and digital.
SOLUTION
We developed a new library of food photography designed to work as both brand imagery and flexible campaign content. Hero dishes were captured through a mix of composed table scenes, tighter ingredient and texture moments, and graphic overheads—creating a cohesive system that could adapt across paid and organic digital placements.
The result was a more distinctive visual world that made Tim Ho Wan’s food the hero while bringing new energy to the brand.
SOCIAL REELS
We extended the campaign into motion with a series of seasonal reels designed around the rituals of food and celebration. Christmas takes a playful, product-led approach, while Lunar New Year shifts toward gathering and shared dining—giving each moment its own personality while maintaining one cohesive visual language.