SENA TECHNOLOGIES — 2026 BRANDING CAMPAIGN
Awaken Your Instinct
MY ROLE:
BRANDING & CAMPAIGN DEVELOPMENT
ART & VISUAL DIRECTION
PRODUCTION & POST OVERSIGHT
CHALLENGE
Motorcycle communication is often sold through specs and technology. Our challenge was to make Sena feel like something more fundamental to the riding experience—not a device riders use, but an extension of how they ride.
INSIGHT
On a motorcycle, connection has to feel instinctive. Riders depend on their senses, their reflexes, and each other—leaving no room for technology that gets in the way.
SOLUTION
The “Instinct” positions Sena as an extension of the rider: technology that disappears into the experience and makes connection feel like second nature.
Rather than leading with features, the campaign turns connectivity into a visceral feeling—one sync, one sound, one shared instinct.
AWAKEN THE INSTINCT
:30 HERO FILM
This ground-up campaign was designed to feel as visceral as the ride itself.
We move from the solitary ritual of gearing up to four riders converging as one—using ignition, acceleration, wind, and the physical click of the Sena device to build rhythm and tension. The moment they connect becomes the film's crescendo, transforming a technical feature into an emotional payoff.
A dark, cinematic world of industrial architecture, wet pavement, controlled lighting, and flashes of Sena red gives the film its raw visual language. Sound becomes equally important: engine ignition acts as a heartbeat, road textures sit beneath the VO, and each cut builds toward the moment of sync.
The technology is present. The connection is what you feel.
CREDITS
Director: Cody Ebbeler
Assistant Director: Cody Boesen
Production Manager: Paige Showalter
Executive Producer: Jazzy Collins
Producer: Shane Collins
DOP: Merlin Showalter
HAMU: Jessica Sinclair
Production / Edit: Forced Perspective
Audio: Alef Audio
Total impressions
SUCCESS